Floro - An Easy-to-Use Gardening Companion

Industry

Education / Utility

Country

US

TEAM size

4 members

Period of collaboration

2023 - now

About the Client/Project

Our company has a branch whose main responsibility is MVP creation. It works in two directions: the first is to test various marketing hypotheses to determine product-market fit. The second is to try new technologies and approaches internally and later apply them to the service company. We created Floro, a simple and functional application for Android and iOS, as an easy and mobile gardening buddy. This is entirely our own product, and we cover the entire SDLC for it. We implemented this idea from scratch to make the Floro app user-friendly, useful, and competitive.

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The task that confronted us

Challenge / Problem #1
Niche research
Challenge / Problem #2
Competitors comparison
Challenge / Problem #3
Technical investigation for API

Solution

This application was built from scratch using the latest technologies and software development practices to ensure optimal performance, robustness, and scalability. We also made sure that the interface is attractive and the functionality is intuitive. A simple and responsive UI/UX design sets the app apart from others. Additionally, we devised and implemented the most suitable business model and pricing strategy for the application. Thanks to our efforts, we created an application with the following useful features: Identifies plants from photos and provides basic care advice. Diagnoses plant diseases or indicates that the plant is healthy if everything is okay. Allows users to gather their plant collection in one place.

Services provided:

iOS development

Backend

DevOps services & optimizations (AWS)

Mobile application development

UI/UX

Marketing integrations (Appsflyer, Amplitude, ASO)

Business Analysis

Ongoing support & maintenance

Technologies:
Swift

Reasons to partner with ValthSolutions 

Full-Cycle Development

From architecture to market launch we have got it covered. Whether we carry out a brand-new idea or refine an existing one, we're equally profoundly involved. Before delving into development, we invest deeply in comprehensive briefing, meticulous planning, and road mapping. This groundwork ensures a solid foundation for development.

Personal investment

Beyond providing a service, we take a personal approach, treating your product as if it were our own. This level of commitment ensures that we align with your goals and aspirations, going the extra mile to ensure your success.

User-Driven Design

Our UI/UX design focuses on creating an intuitive and seamless experience for users, enabling them to effortlessly connect with the core value of your product. By adhering to best practices and emphasizing accessibility and usability, we craft interfaces that resonate with your audience.

Result

The Floro application is our in-house product, and its main goal is achieving Product-Market Fit (PMF). We focused on a quick release cycle and the reuse of components, which we accomplished during development. Efficient task delivery and a forward-thinking technical approach propelled the product to rapid popularity. With Floro, bringing nature indoors has never been easier. Many users in various countries use our solution in their daily plant care routine.

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