Geniart – AI-Powered Photo & Video Creation App

Industry

AI

Country

Cyprus

TEAM size

6

Period of collaboration

2023 - present

About the Client/Project

GeniArt is an AI-powered iOS application that allows users to generate emotionally resonant images and videos—such as hugs, kisses, dances, and digital portraits—through seamless integration with multiple generative AI services. Acting as a full-cycle technical partner, we built and scaled the entire ecosystem, from MVP to monetization.

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The task that confronted us

Challenge / Problem #1
Orchestrating ~10 distinct AI models and APIs, each with different latency profiles, data formats, and failure rates, into a cohesive and stable user experience.
Challenge / Problem #2
Ensuring performance and cost-efficiency at scale—handling high concurrency, minimizing generation errors, and optimizing routing between multiple ML providers to manage expenses.
Challenge / Problem #3
Designing and evolving the app based on real-world user feedback through weekly/biweekly release cycles, A/B testing, and funnel analytics, all while maintaining a high App Store rating.

Solution

We owned the entire product lifecycle—from iOS app development to backend infrastructure and ML service orchestration. Using Swift/SwiftUI, we created a fast, elegant user experience. On the backend, we integrated Python/Django with Redis, Celery, and PostgreSQL to support stable, asynchronous generation flows. With custom analytics dashboards, observability tools, and A/B testing pipelines, we fine-tuned onboarding and monetization in real-time. The platform scales across AWS ECS and leverages third-party AI tools like MidJourney, StableDiffusion, and DALL·E while dynamically routing to manage latency and cost. An internal admin panel supports manual content overrides and operational control.

Services provided:

iOS development

DevOps services & optimizations (AWS)

Backend

Ongoing support & maintenance

Technologies:
Swift
SwiftUi
AWS
Python
Django
Firebase
Celery
Docker

Reasons to partner with ValthSolutions 

Full-Cycle Development

From architecture to market launch we have got it covered. Whether we carry out a brand-new idea or refine an existing one, we're equally profoundly involved. Before delving into development, we invest deeply in comprehensive briefing, meticulous planning, and road mapping. This groundwork ensures a solid foundation for development.

Personal investment

Beyond providing a service, we take a personal approach, treating your product as if it were our own. This level of commitment ensures that we align with your goals and aspirations, going the extra mile to ensure your success.

User-Driven Design

Our UI/UX design focuses on creating an intuitive and seamless experience for users, enabling them to effortlessly connect with the core value of your product. By adhering to best practices and emphasizing accessibility and usability, we craft interfaces that resonate with your audience.

Result

We delivered a full-scale, high-performing AI art creation platform with consistent App Store success. Generation times and failure rates dropped significantly under load, while A/B-tested onboarding and purchase flows dramatically improved conversion. Real-time analytics, automated release cycles, and deep observability empowered us to iterate rapidly and keep users engaged with consistently fresh features and content.

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