OOMPH – Optimized CrossFit App for Body & Performance Tracking

Industry

Fitness

Country

Canada

TEAM size

4

Period of collaboration

2023-now

About the Client/Project

OOMPH is a mobile CrossFit application designed to inspire, motivate, and help users track their fitness journey. With over 150,000 users, the app integrates into daily body care routines and enables data-driven training. Our team partnered with the client to refine both the app’s functionality and its marketing strategy, leading to increased user engagement and long-term monetization.

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The task that confronted us

Challenge / Problem #1
Enhance user experience through seamless integration of new fitness and nutrition tracking features.
Challenge / Problem #2
Implement advanced marketing tools and A/B/C testing to better understand user behavior.
Challenge / Problem #3
Boost subscription rate and long-term monetization through an optimized onboarding and marketing strategy.

Solution

We collaborated closely with the client to elevate the OOMPH app, focusing on UX improvements and marketing infrastructure optimization. We introduced new features like enhanced nutrition tracking, carried out essential technological updates, and implemented a comprehensive A/B/C testing framework. This allowed for a refined marketing approach and more informed product decisions. Additionally, we improved user onboarding, driving a higher subscription conversion rate.

Services provided:

Technical review and audit

Technological update

Refactoring and optimization

New features development

UI/UX updates

Product design

Marketing optimizations

User acquisition

iOS development

Technologies:
Swift
WatchOS

Reasons to partner with ValthSolutions 

Full-Cycle Development

From architecture to market launch we have got it covered. Whether we carry out a brand-new idea or refine an existing one, we're equally profoundly involved. Before delving into development, we invest deeply in comprehensive briefing, meticulous planning, and road mapping. This groundwork ensures a solid foundation for development.

Personal investment

Beyond providing a service, we take a personal approach, treating your product as if it were our own. This level of commitment ensures that we align with your goals and aspirations, going the extra mile to ensure your success.

User-Driven Design

Our UI/UX design focuses on creating an intuitive and seamless experience for users, enabling them to effortlessly connect with the core value of your product. By adhering to best practices and emphasizing accessibility and usability, we craft interfaces that resonate with your audience.

Result

The revamped OOMPH app secured a spot in the Top 50 Healthcare Apps in Canada in 2023. With a significantly improved marketing infrastructure, the product experienced increased revenue, deeper user engagement, and greater integration into users’ daily routines. The app now supports over 150,000 users in their pursuit of better health and performance.

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Health & Fitness

Mobile

Sport

Integrations