OOMPH is a mobile CrossFit application designed to inspire, motivate, and help users track their fitness journey. With over 150,000 users, the app integrates into daily body care routines and enables data-driven training. Our team partnered with the client to refine both the app’s functionality and its marketing strategy, leading to increased user engagement and long-term monetization.
We collaborated closely with the client to elevate the OOMPH app, focusing on UX improvements and marketing infrastructure optimization. We introduced new features like enhanced nutrition tracking, carried out essential technological updates, and implemented a comprehensive A/B/C testing framework. This allowed for a refined marketing approach and more informed product decisions. Additionally, we improved user onboarding, driving a higher subscription conversion rate.
Technical review and audit
Technological update
Refactoring and optimization
New features development
UI/UX updates
Product design
Marketing optimizations
User acquisition
iOS development
From architecture to market launch we have got it covered. Whether we carry out a brand-new idea or refine an existing one, we're equally profoundly involved. Before delving into development, we invest deeply in comprehensive briefing, meticulous planning, and road mapping. This groundwork ensures a solid foundation for development.
Beyond providing a service, we take a personal approach, treating your product as if it were our own. This level of commitment ensures that we align with your goals and aspirations, going the extra mile to ensure your success.
Our UI/UX design focuses on creating an intuitive and seamless experience for users, enabling them to effortlessly connect with the core value of your product. By adhering to best practices and emphasizing accessibility and usability, we craft interfaces that resonate with your audience.
The revamped OOMPH app secured a spot in the Top 50 Healthcare Apps in Canada in 2023. With a significantly improved marketing infrastructure, the product experienced increased revenue, deeper user engagement, and greater integration into users’ daily routines. The app now supports over 150,000 users in their pursuit of better health and performance.
"My experience so far with ValthSolutions has been nothing short of amazing. Diving into any new project, especially something as monumental as app development, can be nerve-wracking as it's a huge financial and time commitment. The quality of work is very impressive, but what I have found even more impressive is the project organization and the speed of delivery."
CEO @ OOMPH